Semalt: Everything You Need To Know About Keywords And Google Referencing In 5 Minutes 



Your website is well designed, ergonomic, in accordance with your desires. But is it not visible on search engines?  

Indeed, this is probably due to a referencing strategy based on keywords that are not relevant enough. But, no more panic! Through the content of this article, you will know how to solve this problem. 

We will see together in this content: how to search for appropriate keywords? How to choose them? How to place them? Moreover, Semalt offers an SEO service that allows websites to reach the SERP in no time with its best SEO Personal Dashboard.

Keyword research: how to proceed?

Before you start searching for a keyword, be sure you know what you are looking for. Indeed, a keyword or a key phrase corresponds to the query typed by Internet users in search engines. Moreover, there are countless ways to search for keywords. Here are some of them:  

Drawing inspiration from your daily life

The most natural way to define keywords is to use your intuition. This is a good reflex! Indeed, it is by thinking for yourself that you will have new ideas compared to your direct competition. 

However, you may end up going in circles. So, to stop your head spinning, you can ask your friends and family to make a list of words and expressions related to your field of activity.  

This has the advantage of giving you keywords naturally used by Internet users who do not necessarily know the technical vocabulary.

Use the internet to find keywords

Before getting to the specialized tools, we advise you to start your keyword research on related sites, according to the following three fundamental axes:

The best tools for keyword research

On the web, you will come across many free and paid tools for finding good keywords. Indeed, the big search engine Google provides a number of them, supported by many other search engines. Here is a better tool you can use to search for your keywords:

The SEO Personal Dashboard

This tool is a keyword generator that helps you build your Google SEO strategy. As an SEO tool, it is very reliable because it is based on user queries. It provides an interesting feasibility index.  

DSD is a big name among SEO tools, allowing you to examine both natural and sponsored links. This tool also allows you to obtain a multitude of data about your site. 

DSD is an online service that will give you the ability to see the keywords used by your competition (both in terms of organic SEO and AdWords campaigns). 

However, it is important to be aware of these practices: taking inspiration from the competition is essential, but it is not about copying the content. This tool is an additional help to improve your own strategy.

Moreover, this tool is a reference tool for long-tail keywords. It provides you with the best keywords from the terms you enter, based on data from Google Search, Amazon and YouTube. 

In short, it saves you a lot of time.

Select the right keywords to improve your Google ranking

Now, you have a multitude of keywords. But, which ones to choose? Which ones are the best to optimize your Google ranking? For this, you must mainly think about two things: what is the potential of this keyword and what is its feasibility? 

To make it clearer, here are some points to check whether its selection is relevant, effective and promising:

The perfect keyword in four criteria

Ideally, a golden keyword (the perfect keyword) must meet the following 4 criteria:
But perfection doesn't exist or, at least, it is very rare. So, in reality, you will hardly manage to gather all these criteria. Focus on a keyword that is relevant to your industry with a decent search volume, a relatively high CPC and not too much competition.

The right keyword length

Concerning the length of the terms and expressions, it is better to try to associate them with each other. Words/phrases from 11 to 25 characters correspond to 60% of the searches, but those from 26 to 40 characters generate more clicks.

Variation of keywords

Google increasingly emphasizes content that is natural and is created primarily for users. So be careful not to copy content verbatim because search engines are there to value quality content. 

In addition, to optimise your Google ranking, be careful when writing your web content to avoid artificial keyword overkill as Google also penalises this. So, when selecting your keywords, make sure you get a good balance between diversity of terms and artificial repetition.

Exploiting the long-tails 

In view of what we have just observed, it is, therefore, useful to start your SEO strategy by first tackling the long-tail keywords. It is only afterwards that you can exploit the most competitive keywords, once your site is better referenced overall. 

Indeed, the long-tail is the set of associations of keywords that, on a given theme, produce less traffic, but still represent a certain volume on the aggregate. For this, vary the associations of terms and make sure to find synonyms, so as to feed this "long-tail". This way, you will ensure quality traffic and a long-term brand image. 

Moreover, to better succeed in this step, adopt the DSD tool which is a very good SEO tool allowing companies to generate more traffic.

Optimize your SEO with keywords: how to place them wisely?

The keywords that are so beneficial to your SEO must be used correctly to be fully effective. We will therefore see where to place the keywords on your site and in the heart of your content:

URLs and tags

The URL of your page (based on the name of your page) is indeed very important. You must choose a personalized URL, short, relevant, in relation to the theme of your page. It must contain key terms and expressions. In fact, to have really relevant page URLs, try to have monothematic pages and well-structured site architecture. 

Then, place them in the metadata for search engines as well. Add synonyms of your keywords in inter-headings and also make enumerations with bullets or numbers and paragraphs. All of this will help structure your text and therefore make it easier for the robots to read for your Google referencing. 

In addition, using a good SEO tool such as the SEO Personal Dashboard, after placing your words well, will optimize your content to help you reach the first page of search engines.

Use of keywords in the content

Your keywords are to be placed in the visible areas of the pages. They must be well placed and are especially essential in your titles and subtitles as well as in your introduction, if possible from the beginning. 

Also, insert your key terms and expressions in the links. The links must contain terms related to the destination page. However, do not put too many links because your Google ranking will be penalized by the excess of links. Indeed, search engines consider this as spamming. 

Then put keywords in bold or italics throughout your text. Once again, you should structure the content and facilitate the reading of Google which will understand perfectly the subject of your article and will be able to reference it in a better position.

Keywords on images

Finally, add your keywords in the image descriptions and in the image file name. Thus, thanks to the images, you will go up more easily in search engines. 

Don't overdo it either. Your ID (keyword density index), which is the number of keywords per page divided by their total number, should be between 2.5 and 5.5%.  

Conclusion

In summary, the visibility of a site on search engines depends on the relevance of its keywords and several other things. As a result of this, if you want your site to be visible on search engines, you must choose the keywords that people often search for. 

So, if you want your site to reach the first page of search engines, follow the guides written on this subject on our Blog to know exactly how to choose good keywords for good SEO. 

In addition, the SEO Personal Dashboard is a hyper SEO tool that accompanies website owners in all areas of SEO.